![]() ![]() ![]() Radio promotions will be broadcasted on alternative rock stations in major markets including New York, Los Angeles, Philadelphia, Atlanta and San Francisco with national retail support encompassing pre-order and point of sale purchase campaigns at major retail outlets.ĭarkwatch is a mysterious secret society that has protected humanity from evil since the dawn of civilization. Online efforts include premium ad placement on all top gaming sites as well as support for the dedicated Darkwatch website, which features game information and downloadable content. The print campaign consists of single-page ads that will be featured in leading video game magazines and dedicated men’s publications including DC Comics, Spin, WWE, Electronic Gaming Monthly, Official Xbox Magazine, GamePro and Game Informer, just to name a few. on networks such as Comedy Central, SpikeTV, MTV, VH1, and ESPN. The marketing campaign consists of :30 and :15 second television spots aimed at the adult markets, ages 18 to 34 years old, and will appear on cable programming in the U.S. “A game of this caliber is worthy of a marketing campaign that perpetuates Darkwatch’s style and foreboding tone.” “Darkwatch delivers a gripping gameplay experience that raises the bar for quality that today’s consumers seek,” said Todd Thorson, director of marketing, Capcom Entertainment. Darkwatch will carry an “M” rating for mature audiences by the ESRB (Entertainment Software Rating Board) and will be released at retailers across North America on August 16, 2005. The new TV campaign will support the overall extensive marketing initiative, which includes print and online advertising, consumer college events, as well as radio promotions and retail partnerships.ĭeveloped by High Moon Studios, Inc., Darkwatch is an immersive FPS (first person shooter) that blends the lawless action of the Wild West with the thrilling horror of vampire movies. Highlighting the tagline “Death Fears Those Who Wear the Badge,” which stems from the skull badge worn by members of the Darkwatch, the extensive television marketing program that launched early this month and continues for several weeks will generate more than 90 million consumer impressions. A vampire western for the PlayStation 2 computer entertainment system and the Xbox video game system from Microsoft. ![]()
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